söndag 7 december 2008

Google halverar sökhistoriken

Accentics informerer
Efter starka påtryckningar från EU halverar Google tiden de sparar sökhistorik som är kopplad till särskilda ip-nummer från 18 till 9 månader.
- Samtidigt som vi är glada att öka integritetsskyddet är vi också oroade över den potentiella förlusten av säkerhet, kvalitet och innovation som kan bli följden av att ha mindre data, skriver Google på sin officiella blogg.

Link til Google blog


Med vänlig hilsen

Klaus Walkusch - accentics.com

fredag 5 december 2008

"Make it bigger!"

"Make it bigger!" an executive screamed as I desperately sought a sign-off on an ad for a major fashion brand. It wasn't the first time this situation had come up. In fact, it seemed like every meeting ended up in discussions about the placement and size of the logo. It was as if, over time, the logo had become the holy grail of branding; the rest was more or less an add-on.

Read the full article here

Best regards,

Klaus Walkusch

Web 2.0

If marketers want to succeed in this Web 2.0 world, they need to follow their audiences, not the technologies, says Klaus Walkusch.

That might sound like surprising advice, coming from someone who spends at least two hours a day sifting through and digesting news regarding the latest in digital marketing platforms. But if there's one thing Walkusch has learned in tracking more than 500 RSS feeds related to digital marketing, it's this: It's not about the channel. It's about how you use it. If marketers want to succeed in this Web 2.0 world, they need to follow their audiences, not the technologies, says Klaus Walkusch.

If you want to read more use this link

One-one in email marketing was also treated in this seminar where Klaus Walkusch from Accentics was speaking about integrating telemarketing and e-mailmarketing in Denmark, Sweden and Norway.

Best regards,

Klaus Walkusch

Google’s Search Engine Optimization Starter Guide

Nu har Google publiceret en ny “håndbog” for SEO.

Du kan downloade den her

Hvis du vil vide mere om SEO kan du checke ACCENTICS site på dette link

Med venlig hilsen,

Klaus Walkusch