Web 2.0

If marketers want to succeed in this Web 2.0 world, they need to follow their audiences, not the technologies, says Klaus Walkusch.

That might sound like surprising advice, coming from someone who spends at least two hours a day sifting through and digesting news regarding the latest in digital marketing platforms. But if there's one thing Walkusch has learned in tracking more than 500 RSS feeds related to digital marketing, it's this: It's not about the channel. It's about how you use it. If marketers want to succeed in this Web 2.0 world, they need to follow their audiences, not the technologies, says Klaus Walkusch.

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One-one in email marketing was also treated in this seminar where Klaus Walkusch from Accentics was speaking about integrating telemarketing and e-mailmarketing in Denmark, Sweden and Norway.

Best regards,

Klaus Walkusch